Google November Core Update 2024
Posted 2024-12-10
The latest Google Core Update is currently being rolled out, titled November 2024 core update. This update aims to improve the visibility of quality sites in their SERPs, and is supposed to last for two weeks.
The latest November 2024 Core Update began on 11th November 2024 and we're almost a month later the update still hasn't finished rolling out. If you've noticed any SERP ranking volatility in the last month, it could be due to the new core update.
Google puts out major core updates every year, designed to improve their search rankings. With the explosion of AI generated content, Google has made drastic changes to the way it ranks content and SEO professionals are scrambling to find out what Google is now looking for.
Start Date: November 11th 2024
End Date: December 5th 2024
Update: The November 2024 Core Update has finished rolling out as of December 5th 2024!
What sites are affected by the November 2024 Core Update?
Writing on Linkedin, Google posted an update regarding the Novemember 2024 Core Update. They posted a short message:
Today we released the November 2024 core update to Google Search. This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search. This has been added to our Search status dashboard at https://lnkd.in/ezpkZUJw and will be updated when the rollout is complete. For more information about core updates, please see https://lnkd.in/gjkpgQxy
With each core update, fluctuations in rankings are much more common and so it's best to wait for the update to finish rolling out before making any site changes.
Like the August Core Update, it seems this core algorithm update is designed to try and boost quality sites in the Google Serps. Many felt that the August Core Update didn't have much of an effect on their sites, so it will be interesting to see if November Core Update improves sites.
We've seen a mild improvement across our sites in terms of ranking increase, but our rankings have still not recovered from the March Core Update from last year.
The March Core Update decimated a lot of sites, including popular sites like HouseFresh being hit and forcing them to make this eye-opening blog post.
Content Creators were even invited to the Google Creator Summit where they met with the Google Search Engine Team to get clarification on core updates. But that didn't go down too well, with many left feeling frustrated with the response.
One site we manage saw a slightly bump in traffic but then gradually dropped down towards the end of the update. The niche was in the tech industry but the rise in traffic could also have been due to Black Friday / Holiday period when people are searching for gift ideas.
When will the November Core Update finish rolling out?
You can check the Google Core Update status page to see when the core update has finished rolling out.
The November 2024 Core Update has finished rolling out as of December 5th 2024!
